Privacy policy

Privacy Policy

Last updated: September 6, 2026

Bright & Beryl operates this website and online store, including the related information, products, services, features, tools, and content made available to customers.

Our online store is powered by Shopify, which provides the e-commerce infrastructure that enables us to offer our products and services online.

This Privacy Policy explains how Bright & Beryl may collect, use, store, share, and protect your personal information when you visit our website, browse our products, place an order, communicate with us, or otherwise interact with our services.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

Information We Collect

Depending on how you interact with Bright & Beryl, we may collect information including:

Name
Phone number
Email address
Billing address
Shipping and delivery address
Order and transaction details
Payment-related information
Products purchased or viewed
Shopping cart and wishlist activity, where applicable
Customer account information, where applicable
IP address
Browser type
Device information
Website usage and browsing information
Cookie and analytics information
Communications, messages, feedback, and customer-support requests you send to us

Payment information may be processed directly by Shopify, payment gateways, banks, or other payment service providers. Bright & Beryl may not directly receive or store your complete payment-card information.

How We Collect Information

We may collect information:

Directly from you when you place an order, provide delivery information, create an account, contact us, subscribe to communications, or otherwise provide information to us.
Automatically when you browse or interact with our website through cookies, analytics technologies, device information, and website activity.
Through Shopify and other service providers that help us operate our online store.
Through payment providers, logistics providers, customer-support services, analytics providers, advertising platforms, and other third-party services used in connection with our business.

How We Use Your Information

We may use personal information to:

Process, confirm, and fulfill your orders
Process payments and transactions
Arrange shipping and delivery
Provide order confirmations, shipping updates, and customer notifications
Communicate with you regarding your purchases
Provide customer service and respond to enquiries
Manage customer accounts, where applicable
Improve our products, services, website, and customer experience
Understand website usage and customer preferences
Personalize product recommendations and website experiences
Detect and prevent fraud, misuse, unauthorized transactions, or other security incidents
Maintain records relating to orders and transactions
Comply with applicable legal, regulatory, accounting, and tax requirements
Protect the rights, property, safety, and security of Bright & Beryl and our customers
Send promotional messages, product updates, offers, or marketing communications where permitted by applicable law

Where applicable, you may unsubscribe or opt out of promotional communications using the unsubscribe mechanism provided in the communication or by contacting us.

Sharing of Information

We may share personal information with service providers where reasonably necessary to operate our business and provide our services.

These may include:

Shopify
Payment gateways and payment processors
Banks and financial service providers
Shipping and courier partners
Delivery service providers
Website hosting and technology providers
Marketing and advertising providers
Analytics service providers
Customer-support tools
Communication providers
Professional advisers, where required

We aim to share only the information reasonably necessary for these providers to perform their services.

We may also disclose personal information where reasonably necessary:

To comply with applicable laws, regulations, court orders, or lawful government requests
To investigate suspected fraud, misuse, or security incidents
To protect our legal rights, customers, business, or property
In connection with a business restructuring, transfer, merger, or similar transaction, subject to applicable law

Shopify Services

Our online store is hosted and powered by Shopify.

Shopify may collect, process, store, and otherwise handle personal information in connection with operating our online store, processing transactions, providing analytics, maintaining security, and improving its services.

Shopify's handling of personal information is governed by its own privacy policies and applicable terms.

Customers may refer to Shopify's official Privacy Policy for additional information regarding Shopify's data practices.

Payments

Payments made through the Bright & Beryl website may be processed by third-party payment gateways and financial service providers.

These providers may collect payment-related information in accordance with their own privacy and security practices.

Bright & Beryl does not generally store complete credit-card, debit-card, UPI credential, banking-password, or similar sensitive authentication information.

Cookies & Tracking Technologies

Our website may use cookies and similar technologies to:

Keep the website functioning properly
Remember customer preferences
Maintain shopping-cart functionality
Understand how visitors use the website
Measure website performance
Improve products and customer experience
Provide personalized content or advertising, where applicable
Help prevent fraudulent or unauthorized activity

Some cookies may be provided by Shopify or other third-party service providers.

You may be able to manage or disable cookies using your browser settings. However, disabling certain cookies may affect website functionality or prevent some services from operating properly.

Analytics & Advertising

We may use analytics, marketing, or advertising services to better understand website traffic, customer interactions, and the effectiveness of our marketing activities.

These services may use cookies, device identifiers, and similar technologies in accordance with their respective privacy policies.

Where required by applicable law, appropriate consent or opt-out mechanisms may be provided.

Third-Party Links

Our website may contain links to third-party websites, social media platforms, payment services, or other external services.

Bright & Beryl does not control these third-party websites or services and is not responsible for their privacy practices, security, availability, or content.

Customers are encouraged to review the privacy policies of third-party websites before providing personal information.

Data Security

We take reasonable administrative, technical, and operational measures designed to protect personal information from unauthorized access, disclosure, alteration, loss, or misuse.

We also rely on security measures provided by Shopify and other service providers involved in operating our online store.

However, no internet transmission, electronic storage system, or online platform can be guaranteed to be completely secure.

Customers should take reasonable steps to protect their account credentials and should not share passwords, OTPs, banking credentials, or other sensitive authentication information with unauthorized persons.

Data Retention

We may retain personal information for as long as reasonably necessary to:

Process and maintain records of orders
Provide customer service
Fulfill contractual obligations
Comply with accounting and tax requirements
Meet legal or regulatory obligations
Resolve disputes
Prevent fraud or misuse
Enforce our agreements and policies

When personal information is no longer reasonably required, it may be deleted, anonymized, or otherwise handled in accordance with applicable law and our operational requirements.

Your Privacy Rights

Depending on your location and applicable law, you may have certain rights in relation to your personal information.

These may include the right to:

Request access to personal information held about you
Request correction of inaccurate or incomplete information
Request deletion of personal information where applicable
Withdraw consent where processing is based on consent
Opt out of promotional or marketing communications
Request information about how your personal information is being used
Raise concerns regarding the handling of your personal information

Certain requests may be subject to legal, regulatory, contractual, fraud-prevention, accounting, or record-retention requirements.

To submit a privacy-related request, please contact us using the details provided below.

Children's Privacy

Bright & Beryl's website and services are intended for customers legally capable of entering into transactions or customers using the services under the supervision of a parent or legal guardian where applicable.

We do not knowingly seek to collect personal information from children contrary to applicable law.

If you believe personal information relating to a child has been provided to us improperly, please contact us so that the matter can be reviewed.

International Data Transfers

Shopify and some of our third-party service providers may process or store personal information in countries outside India.

Where such transfers occur, they are handled by the relevant service providers in accordance with their contractual obligations, privacy practices, and applicable data-protection requirements.

Legal Compliance

Bright & Beryl may process and retain information where reasonably necessary to comply with applicable Indian laws, taxation requirements, consumer-protection requirements, e-commerce obligations, lawful government requests, and other legal or regulatory requirements.

Changes to This Privacy Policy

Bright & Beryl may update or modify this Privacy Policy periodically to reflect changes in our business practices, website functionality, legal requirements, Shopify services, or third-party services.

Any revised Privacy Policy will be published on this page with an updated Last Updated date.

Customers are encouraged to review this Privacy Policy periodically.